“Like any newly opened property, Bally’s will benefit from public curiosity about what is new and different,” she said. Jane Bokunewicz, coordinator of a gambling and tourism institute at Stockton University, said Bally’s has an opportunity to reintroduce itself to a market that has known it since 1979.

We are extremely confident we will bring this property back to a respectable place.”

“We have a mission to bring this place up to the standard we have set for ourselves wherever we operate. “Things were in bad shape,” said Juliano, an Atlantic City native who is the company’s executive vice president of casino operations and chief marketing officer. Last November, it promised New Jersey gambling regulators it would invest at least $90 million into the casino-hotel over the next five years. The company owns 14 casinos, with acquisitions in Las Vegas and Pennsylvania awaiting approval by regulators.īally’s Atlantic City is a big part of those plans. The company later bought the Bally’s name, and embarked on a buying spree of gambling, technology, and content companies in its quest to become a perfectly integrated mix of in-person and online gambling and entertainment.

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